Manage your Instagram and Facebook messages with Fullwhere
Message management Instagram and Facebook can be a real challenge for you and your teams.
However, they represent opportunities to convert or retain your customers.
Fullwhere enables you to efficiently manage your Facebook and Instagram interactions: every message becomes easier to handle and faster to qualify.
Set up a knowledge base and a Fullwhere AI agent to automate frequent responses while keeping control over high-value exchanges.
Workflows help you route, prioritize, and track conversations with greater precision.
This article shows you, step by step, how to implement a effective strategy to manage your messages on Instagram and Facebook with Fullwhere.
Set up your knowledge base
To respond effectively to your customers' requests, your Fullwhere AI agent will need to know perfectly your brand or establishment.
For this, Fullwhere provides you with a knowledge base management engine. In 3 clicks, you can feed your AI agent with all your brand's information :
Website: simply enter your website URL, our system takes care of retrieving all the useful information to respond to your customers.
Documents: upload your various documents directly into your knowledge base (offers, menus, general policies, FAQs, presentations, etc.)
Segments: write FAQ articles directly from Fullwhere that your AI agent can rely on to answer your customers.
You will then be able, at any time, to modify or complete the information in your knowledge base to refine your AI agent's responses.
Our complete guide shows you how to set up your knowledge base.
Deploy your AI Agent
Your AI agent allows you to define the writing rules for responding to your customers, so that it speaks exactly as you would.
You can precisely define how your AI agent should address your customers, for example:
how to say hello/goodbye
should the agent use informal or formal address with the customer
should the messages be long or short
how should your AI agent handle partnership requests, etc.
You can also train your AI agents so that it becomes a true promoter of your brand or establishment:
highlight offers based on the customer
be proactive
guide the customer step by step toward purchase or booking
By linking your knowledge base to your AI agent, it will be able to handle all requests from your customers.
Our complete guide will show you how to configure your AI agent.
Orchestrate your messages with a Workflow
Setting up a Fullwhere Workflow dedicated to Instagram and Facebook messages will allow you to efficiently manage your customer messages. Your workflow will allow you to:
automatically generate a response with your AI agent
automatically detect cases where you need to take back control
send notifications to your teams when necessary
assign certain requests to the right team members
automate responses to recurring questions
Discover our complete guide on setting up Fullwhere workflows.
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